Inventors Invent Products - But It’s The Packaging That Sells Them
Do you have a product or an idea that you want to launch in the market?
Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that inventors need to know to ensure their invention’s success?
You guessed it -
The Package.
If you are not sure about the role packaging plays, you need to be. Read these articles:
- Packaging, The Power Player In A Global Society
- The Outside Of The Box Is As Important As What's Inside
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I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming. When developing this website, I decided to try and provide services, resources and answers that could help inventors with their packaging quickly and effectively. I want to help inventors cut through the mounds of information and get their products on (and then off) the shelves.
Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you spend a lot of money in the process. The average product invests $7,000 in package design and development before the launch. So, it pays to do it right the first time and understand the obstacles before they become insurmountable. Be sure and read Retail's First Moment Of Truth - The Package.
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This site will help you navigate through the packaging universe. You can ask a question, get free information, post a packaging request for a supplier or information and read some of the Packaging Diva's best packaging articles -- all for free.
So Who Is The Packaging Diva?
That is me, JoAnn R. Hines.
I can help and advise you in a number of ways:
- I'll help find the right resources for your product packaging;
- I can recommend the right packaging designer and help you ask the right questions;
- I'll educate you on how to choose the right packaging materials for your product applications;
- I’ll help you ensure your packaging is on target to the right audience with the right message;
- I'll help you understand that there are many external influences on product packaging.
What can I do for you, the inventor, to make your product development journey a "fast and successful" one?
- Together we will navigate away from costly packaging mistakes;
- I'll keep you apprised of packaging legislation that can impact your product;
- We will talk about packaging trends and technologies and how they influence the consumer's purchasing decision;
- I'll resolve packaging problems or identify packaging that isn't working;
- I'll help you develop packaging solutions which align with your marketing strategy.
That's a lot of issues to consider. It stands to reason that with just one slip or mistake your packaging may not work or may be rejected by the retailer or the consumer. I have helped thousands of inventors just like you. If it’s about packaging, I either know the answer or know where to find it. With my help, you will have the answer too.
Why should you listen to what I have to say?
I am an expert and can save you money!
I have been quoted in every packaging publication and in major newspapers. I have spoken around the world. My packaging columns are syndicated across the globe. Thousands of people come to me for advice every month AND I have hundreds of happy, satisfied clients.
Please tour my website. Read my articles and pose your packaging questions. When you are ready to take the next step, contact me and briefly summarize your packaging concern. I'll even send you a packaging scorecard to determine how your packaging stacks up.
Recent Packaging Diva's Projects:
- Antiseptic and Cleansing Products
- Auto Accessories
- Bottled Water and Beverages
- Chocolate Candy
- Crafts and Hobbies
- Cosmetic and Toiletries
- Food Products
- Hardware Products
- Health and Beauty Products
- Household Goods
- Leisure Activities Products
- Lawn and Garden Accessories
- Metal and Decorative Tins
- NASCAR Products
- Orthopedic and Ergonomic Products
- Outdoor Sports and Activities
- Packaging Patents
- Pet Products
- Pumping and Dispensing Projects
- Small Appliances
- Snack Crackers
- Shower Accessories
- Tea
- Travel Accessories
So Why Wait?
It’s a tangle of packaging information out there and what you don't know CAN get you into trouble. (Just look at of all the news stories that deal with problem packaging.) In fact, your product may never see it to the retail shelf if you don’t package your product right the first time.
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