Packaging Your Invention

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Is Your Product Packaging Newsworthy?

I see hundreds of releases on product packaging every week. For the most part I read the headline and say to myself “who cares.” That in itself is very telling because I am a packaging junkie and I’ll read almost anything that has to do with packaging.

Recently, mainstream media coverage of the packaging industry has been more in-depth than usual. I see dozens of articles about packaging each week. Unfortunately, the vast majority of the news articles deal with negative perceptions of packaging and its influence on society.

How To Find A Packaging Supplier For Small Quantities

This will probably be one of the hardest tasks you have associated with getting your product to market. Many packaging manufacturers simply don't handle small quantities so it’s important to find a supplier that works with minimum quantity or small quantity orders at the very beginning. Fortunately there are now many resources available to someone starting the process of packaging their product.

5 Easy Steps to Get Started Packaging Your Product

Feeling overwhelmed while trying to develop a package for your product? I'm not surprised. Packaging is the third largest industry in the country. In fact, there are more than 10,000 packaging manufactures in the US alone. The proliferation of material choices and vendors is extensive. To begin you will have to narrow the resource and material universe before you package anything. That is your first step because you can't have a product without a package.

Which vendor is right for you? What is your packaging material of choice? Do you understand the differences between each material and what value each will bring to marketing your product? How do you sift through the mounds of information and resources to get started packaging your product?

The 5 Deadly Sins In Packaging Your Invention

You have a great product idea that you plan to market. You've done the preliminary work and you have a prototype. You are ready to take the next step and develop your sales pitch. If you are like most inventors, whoops! You don't have a product package or you haven't given it any significant thought.

Remember, you can't have a product without a package. If you don't have a package, your product will never get to the retailer's shelf.

Here are the five deadly sins in packaging your invention. They are poison and could keep your product from getting to the retailer's shelf.

How To Avoid Costly Packaging Mistakes

You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer’s shelf.

We think about bad packaging when they hit the news. For example "Ecoli Outbreak Attributed to Packaging." Packaging that on the surface seems like a good idea but then backfires due to some unforeseen circumstance that takes place. Why wait until it becomes an issue?

Packaging HELP Needed

Perhaps the number one request that I get is: “Help me fix my product packaging.” To which I always reply, “What exactly is the problem?” Surprisingly, very few people can actually answer why their product packaging isn't working. It seems simple on the surface but the true packaging problem might be caused by multiple reasons or a host of things that you have not done. I've created a short check list to help you determine what might create the problem. So, let’s think through a few potential problem areas that are easy to resolve.

9 Package Problems That Lose Sales

You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?